Should I send people to my Facebook page or my website?

Your website. A page built to book jobs has your phone number, services, and a quote form. A social profile is for browsing, not closing.

Do I need to embed my social feed on my website?

Not really. A small link to your profiles is enough. A live feed often slows the site down for little benefit.

What link should I put in my social bio?

A direct link to your website, ideally a page that books jobs with a clear phone number and a quote request form.

How should my social media and website work together?

Updated June 28, 2026 · Social media & content

Short answer

Think of social media as the front door and your website as the room where the job gets booked. Social builds trust and attention, but your website is where someone calls, fills out a form, or asks for a quote. Link every profile to your site, point posts at the right page, and let your reviews and best work appear in both places.

The simplest way to think about it: social media is the front door, your website is the room where the job actually gets booked. Social earns attention and trust, but it is a noisy, borrowed space. Your website is where a homeowner taps your number, asks for a quote, and becomes a paying customer. The two should hand off cleanly.

Let each do its real job

Social and your website are not competitors. They are a relay:

Social media builds familiarity and proof through posts, photos, and reviews.
Your website closes the deal with services, service area, reviews, and a tap-to-call button.

If you are still deciding how much social you even need, start with does my trade business need social media. The honest answer is that the website matters more, but the two are stronger together.

Set the links that matter

A few small fixes connect everything:

Put a direct link to your website in every social bio and About section.
Make sure your website footer links back to your active profiles.
In posts, point people to the right page, not just the homepage. A roofing storm-damage post should link to your roofing page.

Send people to a page that books the job, not to your Facebook profile. A profile invites endless scrolling. A focused web page invites a phone call.

Your best before-and-afters and your strongest reviews should appear on social and on your site. A future customer comparing quotes will check both, and consistent proof in both places makes the choice easy. Make sure your website is built to convert that traffic with a homepage that turns visitors into calls, and choose one platform to feed it well with which platform is best for contractors.

Keep it fast and simple

You do not need fancy integrations or an embedded live feed that slows your pages down. A clean link from social to a fast website, and from the website back to social, is all most trades ever need. Speed and clarity beat clever widgets every time.

That fast, clean website is what we build at Blank Theory: made from your public info, free to preview before you pay, then $199/month flat with no contract. See your free preview and give your social media somewhere worth pointing.

Frequently asked questions

Should I send people to my Facebook page or my website?: Your website. A page built to book jobs has your phone number, services, and a quote form. A social profile is for browsing, not closing.
Do I need to embed my social feed on my website?: Not really. A small link to your profiles is enough. A live feed often slows the site down for little benefit.
What link should I put in my social bio?: A direct link to your website, ideally a page that books jobs with a clear phone number and a quote request form.