Terms of Service

These Terms of Service (“Terms”) are a contract between you and [Legal entity name] (“Blank Theory,” “we,” “us,” or “our”) and govern your use of blanktheory.xyz, our demo previews, the websites we build and host, and the client portal (together, the “Services”). By submitting a form, claiming a site, subscribing, or otherwise using the Services, you agree to these Terms. If you are agreeing on behalf of a business, you represent that you are authorized to bind it.

1. The service

Blank Theory designs, builds, hosts, and maintains a website for your business for a flat $199 per month. Before you pay anything, we build a free demo preview so you can see a real version of your site. When you're ready, you claim your site and start your subscription; we then publish it, connect your domain if you have one, and keep it hosted, maintained, and updated for as long as you subscribe. Specific design choices, the number of reasonable content updates, and turnaround times are provided as a service and are not guaranteed to any particular specification unless we agree otherwise in writing.

2. Accounts & the client portal

To manage your live site you'll have an account in our client portal, authenticated through our identity provider. You are responsible for keeping your login credentials confidential and for activity under your account. Notify us promptly of any unauthorized use. You must provide accurate account information and keep it current.

3. Free demo / preview

We may create an unofficial demo preview of a website for a business using publicly available business-listing information (such as a Google Business Profile). You acknowledge and agree that, until a business claims it and subscribes:

• the preview is unofficial and is not affiliated with, authorized by, sponsored by, or endorsed by the business, and is clearly labeled as such;
• it is built only from public information and uses only licensed or generic stock imagery — never the business's own logo or copyrighted photos;
• it is set to not be indexed by search engines; and
• a business may request removal (takedown) at any time, and we will promptly unpublish and remove the preview.

A demo preview is provided for evaluation only, may be changed or removed at any time, and creates no obligation on either party until you claim the site and a subscription begins.

4. Fees & billing

• Price. The subscription is a flat $199 per month, with no setup fee and no long-term contract.
• Recurring charge. By subscribing, you authorize us and our payment processor (Stripe) to charge your payment method $199 each month on a recurring basis until you cancel. Billing renews automatically each billing period.
• Taxes. Fees are exclusive of any applicable taxes, which are your responsibility where they apply.
• Payment processing. Payments are handled by Stripe under its terms; we do not store your full card number.
• Price changes. We may change the subscription price on reasonable advance notice; changes take effect on a following billing period and you may cancel before they apply.

5. Failed payments & dunning

If a charge fails, your subscription may be marked past due and our payment processor will automatically retry the payment and may send reminder notices. If payment is not recovered within a reasonable period, we may suspend or take down your site and cancel the subscription. Restoring service after suspension requires bringing the account current.

6. Cancellation & what happens next

You may cancel at any time; your cancellation takes effect at the end of the current paid billing period and you will not be charged again after that. On cancellation or non-payment:

• we stop hosting your site and the site is taken down;
• because you own your domain, your domain is not affected — you keep it, and we will remove our hosting configuration and reasonably assist you in pointing it elsewhere; and
• we have no obligation to retain or maintain your site or its content after cancellation, so you should export anything you want to keep beforehand.

Refunds. The monthly subscription is generally non-refundable, including for partial months, except where required by law. There are no setup fees to refund.

7. Custom domains

You may connect your own custom domain. You own and control your domain and your relationship with your domain registrar. We help you connect it by configuring DNS and hosting (including one-click setup where your registrar supports it). We never ask for or collect your registrar login credentials; any DNS changes are made either by you following our instructions or through a registrar-approved authorization flow that you confirm. You are responsible for keeping your domain registration active.

8. Your content & intellectual property

Your content. You retain ownership of your business name, brand, logo, photos, text, and other materials you provide (“Your Content”). You grant us a non-exclusive, worldwide, royalty-free license to host, reproduce, adapt, and display Your Content as needed to build, operate, maintain, and promote your site and to provide the Services.

Your warranties for uploads. You represent and warrant that you own or have all necessary rights and permissions to the logos, photos, and other materials you upload, and that they do not infringe any third party's rights or violate any law. You are responsible for Your Content.

Our platform. We retain all rights to our platform, software, designs, templates, and the systems behind the Services (“Our Materials”). When you subscribe, we grant you a limited, non-exclusive, non-transferable, revocable license to use the website we build and host for you for the duration of your subscription. Our Materials and any generic templates or stock imagery remain ours (or our licensors'); you do not acquire ownership of them.

9. Client responsibilities & acceptable use

You agree to provide accurate, complete information and to use the Services lawfully. You agree not to:

• submit false, misleading, or fraudulent information;
• use the Services for any unlawful, infringing, deceptive, or harmful purpose;
• publish content that is illegal, infringing, defamatory, or otherwise violates a third party's rights;
• attempt to disrupt, probe, or gain unauthorized access to the Services or other users' data; or
• misuse our messaging, forms, or contact channels (for example, spam or harassment).

We may remove content or suspend the Services for violations of these Terms.

10. Referral program

If you refer another business and they become a paying subscriber, you may receive one free month applied as account credit per qualifying converted referral. A referral qualifies only once the referred business subscribes and remains in good standing through any required period; credits have no cash value, are not transferable, and we may modify or end the referral program at any time. We may decline referrals that appear to be self-referrals, fraudulent, or abusive.

11. Messaging consent (calls, email & SMS)

By providing your phone number and submitting our form, you consent to receive calls, emails, and text messages from Blank Theory about your request and our services, including a confirmation and follow-ups. Message and data rates may apply, and message frequency may vary but is kept reasonable. Consent is not a condition of purchase. You may opt out of texts at any time by replying STOP, and opt out of marketing emails using the unsubscribe link in any message. Our commercial emails comply with the CAN-SPAM Act. See our Privacy Policy for how we handle the information you provide.

12. Third-party services

The Services rely on third-party providers (including hosting, database/storage, authentication, payments, email, SMS, spam protection, mapping/business data, and mail). Your use of features powered by these providers may also be subject to their terms, and we are not responsible for their acts or omissions. Links to third-party sites are provided for convenience and are not endorsements.

13. Disclaimers

The Services are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Services will be uninterrupted, error-free, or secure, or that any particular business result, ranking, traffic, or revenue will be achieved.

14. Limitation of liability

To the maximum extent permitted by law, Blank Theory and its owners, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Services. Our total aggregate liability for any claim relating to the Services will not exceed the amounts you paid us in the three (3) months preceding the event giving rise to the claim. Some jurisdictions do not allow certain limitations, so some of these may not apply to you.

15. Indemnification

You agree to indemnify and hold harmless Blank Theory and its owners, employees, and suppliers from any claims, damages, liabilities, and reasonable expenses (including legal fees) arising out of Your Content, your use of the Services, your violation of these Terms, or your violation of any law or third-party right.

16. Term & termination

These Terms apply while you use the Services. You may stop using the Services and cancel your subscription at any time. We may suspend or terminate your access if you breach these Terms, fail to pay, or use the Services unlawfully, and we may discontinue the Services with reasonable notice. Sections that by their nature should survive termination — including content licenses you grant, intellectual-property, disclaimers, limitation of liability, indemnification, and governing law — survive.

17. Governing law & dispute resolution

These Terms are governed by the laws of [governing-law state/jurisdiction], without regard to its conflict-of-laws rules. The state and federal courts located in [governing-law state/jurisdiction] will have exclusive jurisdiction over any dispute, and you consent to venue there, except where applicable law provides otherwise. Before filing a claim, you agree to first contact us so we can try to resolve it informally.

18. Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above and, for material changes, take additional steps as appropriate. Your continued use of the Services after an update means you accept the revised Terms.

19. Contact us

Questions about these Terms? Contact:
[Legal entity name]
[business address]
[contact email]

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