Social media & content for trades
Win jobs from Facebook, Nextdoor, and local groups — and turn the work you already do into content that brings in calls.
Before-and-after photos that sell
Before-and-after photos are the most persuasive content a trade business can make because they prove results at a glance. Shoot the before from the same angle as the after, keep both clear and well lit, and add one line about the problem you solved. Post them on Facebook, your website, and your Google profile, and always invite the viewer to ask for the same.
ReadBest social platform for contractors
For most trade businesses, Facebook is the best single platform. Your customers and neighbors are already there, local groups generate real leads, and it pairs naturally with Nextdoor. Pick one platform, do it well, and skip the rest. Instagram or TikTok only make sense if your work is highly visual and you enjoy making content.
ReadConnect social to your site
Think of social media as the front door and your website as the room where the job gets booked. Social builds trust and attention, but your website is where someone calls, fills out a form, or asks for a quote. Link every profile to your site, point posts at the right page, and let your reviews and best work appear in both places.
ReadDoes your trade need social media?
Not the way most people think. For a plumber, electrician, or roofer, social media is not where you get found by people with an emergency today. It is where you stay visible to past customers and neighbors so you stay top of mind. A Google Business Profile and a fast website matter more. Social media is the bonus, not the foundation.
ReadHow often to post on social
Two to three times a week is plenty for most trades, and consistency beats volume. A steady rhythm you can actually keep up matters far more than a burst of daily posts followed by months of silence. Batch your content from real jobs, schedule it ahead, and protect that pace even during your busy season.
ReadInstagram or TikTok for trades?
Only if your work is visual and you enjoy making content. Instagram and TikTok reward frequent, eye-catching clips, which suits landscapers, painters, and remodelers more than emergency trades. For most plumbers and HVAC techs, the time is better spent on Google, reviews, and Facebook. If you do go for it, lean on short before-and-after and satisfying job clips.
ReadShort videos without the camera
Film the work, not your face. The best trade videos are short clips of the job itself: a clogged drain clearing, a roof going on, a lawn taking shape. Shoot a few seconds on your phone, keep it steady and bright, add a one-line caption, and let the result do the talking. You barely need to appear on screen.
ReadTurn jobs into content
Treat every job as raw material. Build a five-second habit of snapping a before photo, an after photo, and a short clip on each job, then dump them all in one folder. Once a week, spend ten minutes turning that folder into scheduled posts. The work you already do becomes a never-ending content supply with almost no extra effort.
ReadWhat to post on Facebook
Post proof, not fluff. The best trade Facebook posts are finished jobs, before-and-after photos, short tips, happy customer reviews, and the occasional behind-the-scenes shot of your crew. Mix real work with a few helpful tips and keep it human. Every few posts, gently point people to call you or visit your site.
ReadWin jobs from Nextdoor & groups
Be genuinely helpful before you ever sell. Join your local Nextdoor and neighborhood Facebook groups, answer questions honestly, and let people recommend you. When someone asks for a recommendation, reply quickly and politely, then move the conversation to a phone call or your website. Reputation and speed win these jobs, not spammy ads.
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