Straight answers for getting your trade business online.
No jargon, no fluff — practical guides on getting found on Google, turning your site into phone calls, and running the whole thing from your truck.
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Get your trade business online in a day
You don't need an agency or weeks of waiting. Start from your existing Google Business Profile, get a simple one-page site with your services, service area, hours, and a tap-to-call button, point a domain at it, and you can be live the same day. The fastest route is a done-for-you service that builds from your public listing so you just review and approve.
Read Getting found on GoogleSet up your Google Business Profile (step by step)
Go to google.com/business, search for your business, and claim it (or create it). Verify by phone, postcard, or video, then fill in your categories, service area, hours, phone number, and services, and add real photos. A complete, verified profile is the single biggest thing that gets a local trade showing up on Google Maps and 'near me' searches.
ReadBrowse by topic
Everything you need to go from no website (or just a Facebook page) to a real site that books jobs — fast.
BrowseShow up when people in your area search for your trade — Maps, “near me” results, and a site Google can index.
BrowseTurn the people who land on your site into phone calls and quote requests — even after hours.
BrowseGet more Google reviews, show them off on your site, and handle the occasional bad one like a pro.
BrowseWhat a website should cost, whether to build it yourself, and how to keep it updated without touching code.
BrowseLet customers book jobs, take deposits, and reach you from the one device they always have — their phone.
BrowseWin jobs from Facebook, Nextdoor, and local groups — and turn the work you already do into content that brings in calls.
BrowseThe cheapest jobs you'll ever land come from people who already know you — build referrals, reminders, and repeat work into your routine.
BrowseWhat a great website looks like for your specific trade — HVAC, plumbing, roofing, electrical, and more — with the sections that book your kind of job.
BrowseLatest articles
A Homepage That Drives Calls
Lead with a clear headline that says what you do and where, put a big Call Now button right under it, then back it up with trust signals like reviews, years in business, and your service area. Keep it short and aimed at one action: getting the phone to ring. Everything on the page should push toward that call.
Read Getting more calls & leadsA Quote Form That Converts
Keep the form to three or four fields: name, phone, and a short note about the job. Ask only what you need to call them back, and tell them when they will hear from you. The fewer boxes you make people fill in, the more quote requests you get.
Read Running your business onlineAccept credit card payments
Sign up with a payment processor like Stripe, Square, or your invoicing app's built-in option, then send a pay link by text or add a 'Pay now' button on your site. Expect to pay roughly 2.6 to 3 percent per card transaction. You can take cards in the field with a phone reader or get paid online without any hardware at all.
Read Getting onlineAdd hours and service area
List your hours and the specific towns you serve in plain text near the top of your site, and match them exactly to your Google Business Profile. Name real cities and neighborhoods rather than saying 'the greater area,' note your emergency or after-hours availability, and keep both places in sync so customers and Google trust the same answer.
Read Getting onlineAn About page that builds trust
Write your About page for the nervous homeowner, not the resume. Show the real people behind the work, say how long you have been doing it, mention licensing and insurance, and explain in plain words why customers can trust you in their home. A photo of you and your crew does more than any award badge.
Read Reviews & reputationAsk Customers for Google Reviews
Ask in person right after you finish the job, then send a text or email with a direct link to your Google review page within an hour. The link removes friction, and asking while the job is fresh is what actually gets reviews written.
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