Resources

Straight answers for getting your trade business online.

No jargon, no fluff — practical guides on getting found on Google, turning your site into phone calls, and running the whole thing from your truck.

Latest articles

Getting more calls & leads

A Homepage That Drives Calls

Lead with a clear headline that says what you do and where, put a big Call Now button right under it, then back it up with trust signals like reviews, years in business, and your service area. Keep it short and aimed at one action: getting the phone to ring. Everything on the page should push toward that call.

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Getting more calls & leads

A Quote Form That Converts

Keep the form to three or four fields: name, phone, and a short note about the job. Ask only what you need to call them back, and tell them when they will hear from you. The fewer boxes you make people fill in, the more quote requests you get.

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Running your business online

Accept credit card payments

Sign up with a payment processor like Stripe, Square, or your invoicing app's built-in option, then send a pay link by text or add a 'Pay now' button on your site. Expect to pay roughly 2.6 to 3 percent per card transaction. You can take cards in the field with a phone reader or get paid online without any hardware at all.

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Getting online

Add hours and service area

List your hours and the specific towns you serve in plain text near the top of your site, and match them exactly to your Google Business Profile. Name real cities and neighborhoods rather than saying 'the greater area,' note your emergency or after-hours availability, and keep both places in sync so customers and Google trust the same answer.

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Getting online

An About page that builds trust

Write your About page for the nervous homeowner, not the resume. Show the real people behind the work, say how long you have been doing it, mention licensing and insurance, and explain in plain words why customers can trust you in their home. A photo of you and your crew does more than any award badge.

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Reviews & reputation

Ask Customers for Google Reviews

Ask in person right after you finish the job, then send a text or email with a direct link to your Google review page within an hour. The link removes friction, and asking while the job is fresh is what actually gets reviews written.

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