What photos should I put on my contractor website?

The best photos on a contractor website are real ones — your work, your crew, your truck. Homeowners can spot a stock image in a heartbeat, and the moment they do, your credibility drops. A few genuine, well-lit photos build trust and book jobs in a way no polished stock library ever will.

The photos that win jobs

Lead with proof that you do great work and that you are a real, trustworthy person. The highest-impact shots are:

• Before-and-after pairs of finished jobs — the single most persuasive thing you can show. See how to use before-and-after photos to win jobs.
• A clear photo of you or your crew, so customers see who shows up at their door.
• Your branded truck or van, which signals an established, legitimate business.
• A handful of close-ups of clean, quality workmanship.

These photos do the same job your reviews do — they turn claims into proof.

Skip the stock library

Stock photos of perfect strangers holding wrenches or smiling in hard hats actively hurt you. They read as fake, and a homeowner about to spend real money will notice. The same goes for manufacturer marketing images. If a photo is not of your work or your people, leave it off. Real and slightly imperfect beats glossy and generic every time.

If you do nothing else this week, photograph your next three finished jobs before you pack up the truck. Those before-and-afters become your best salespeople.

You do not need a pro

A modern phone camera is more than enough. Keep it simple:

• Shoot in good natural light — near a window or outdoors.
• Hold steady and tap to focus on the work.
• Clear the clutter and frame the job, not the mess.
• Take the before shot before you start and the after from the same angle.

That consistency is what makes a before-and-after land.

Use them across your whole site

Spread your best photos where they do the most work: a strong one near your homepage headline, your crew shot on the About page, and your before-and-afters in a simple gallery. For how this fits the rest of the page, see what to put on your homepage and how to write an About page that builds trust. Just keep the file sizes sensible so your photos do not slow the site down.

At Blank Theory we build your site around your real photos — and if you do not have many yet, we help you make the most of what you do have. See a free preview before you pay a cent, then a flat 199 dollars a month with no setup fee or contract.