What should the headline say?

Name your trade and city plainly, like Trusted Plumber in Austin. Clever taglines lose to clear ones every time, because visitors decide in seconds.

Where should my phone number go?

At the very top, as a tap-to-call button, and repeated at the bottom. A visitor should never have to hunt for it on any screen size.

How many photos should the homepage have?

A few is plenty. Show your crew and a couple of real finished jobs. Too many photos slow the page down and push your phone number out of view.

Do I need a big hero slideshow?

No. Slideshows slow your site and distract from the call to action. One strong image and a clear headline outperform a rotating banner.

What should I put on my trade business homepage?

Updated June 28, 2026 · Getting online

Short answer

Your homepage should answer three questions in five seconds: do you do my job, do you cover my area, and how do I reach you right now. Lead with a clear headline naming your trade and city, a tap-to-call button, your services, your service area, real reviews, and a few job photos. Skip the slideshow and the fluff.

Your homepage has one job: answer a homeowner's three questions before they bounce. Within about five seconds a visitor is silently asking do you do my job, do you work in my area, and how do I reach you right now. Put the answers above the fold and you have already beaten most competitors.

Lead with a clear headline and your phone

The top of the page is the most valuable real estate you own. Use it for a headline that names your trade and city in plain words — Reliable Electrician in Denver beats anything clever. Right beside or below it, put a big tap-to-call button so a visitor can reach you in one tap. For the full rundown on placement, see where to put your phone number.

Show your services in their words

Next, list what you do using the terms customers actually search — drain cleaning, water heater repair, panel upgrades, roof leaks. Skip the industry jargon. A homeowner with a problem wants to see their exact issue named so they know they are in the right place.

Prove you can be trusted

People hire people they trust, especially for work inside their home. Two things build that fast:

Real reviews. A few genuine five-star quotes do more than any award badge.
Real photos. Show your truck, your crew, and a couple of finished jobs — not stock images of someone else's hands.

If you only fix one thing on your homepage today, make your phone number a tap-to-call button at the very top of the page.

Spell out where you work and how to start

State your service area clearly so visitors know you cover their town, and make the next step obvious: a tap-to-call button plus a short quote-request form. Do not bury this. The whole page should funnel toward one action. For more on layout that converts, read a homepage that turns visitors into calls.

What to leave off

Your homepage does not need a rotating slideshow, a chatbot, a wall of certifications, or three paragraphs of company history. These slow the page and push your phone number out of sight. Keep it fast and focused — and remember most trade sites only need a handful of pages total.

At Blank Theory we build homepages around exactly these essentials — clear headline, services, reviews, real photos, and a tap-to-call button that works on any phone. See a free preview built from your public info before you pay a cent, then a flat 199 dollars a month with no setup fee or contract.

Frequently asked questions

What should the headline say?: Name your trade and city plainly, like Trusted Plumber in Austin. Clever taglines lose to clear ones every time, because visitors decide in seconds.
Where should my phone number go?: At the very top, as a tap-to-call button, and repeated at the bottom. A visitor should never have to hunt for it on any screen size.
How many photos should the homepage have?: A few is plenty. Show your crew and a couple of real finished jobs. Too many photos slow the page down and push your phone number out of view.
Do I need a big hero slideshow?: No. Slideshows slow your site and distract from the call to action. One strong image and a clear headline outperform a rotating banner.